Introduction
The advertising agency industry, hereinafter referred to as "advertising," is a sector responsible for strategic communication that conveys the appeal of products and services from businesses and brands to consumers. Advertising agencies, which handle this sector, select the most suitable media and methods based on client objectives, and manage the planning, production, and operation of advertising campaigns. In recent years, the influence of digital media has expanded rapidly, adding internet and social media advertising to the traditional channels of television and newspapers, playing a crucial role. Consequently, companies with strengths in digital marketing are also emerging prominently.
This article will provide a detailed explanation of the current state of Japan's advertising industry, key advertising agencies, and career path options. Furthermore, it will address key points for success in the advertising industry for students from overseas universities and offer practical advice.
1. The Japanese Advertising Industry and Career
1.1 Overview of Japan's Advertising Industry
Japan's advertising industry boasts one of the largest scales globally, especially experiencing unique development in the domestic market. In 2023, total advertising expenses reached approximately 7.3 trillion yen, with the influence of the internet and digital media expanding rapidly in addition to traditional media like television, radio, newspapers, and magazines*1. Particularly, digital advertising has become an essential channel for companies to reach consumers, exceeding a market size of 3 trillion yen in 2023. The Japanese advertising sector is primarily composed of major advertising agencies which aim to enhance client brand images and increase sales by proposing the most effective advertising methods to targeted demographics. Leading agencies like Dentsu and Hakuhodo spearhead the industry, securing long-term contracts with many major clients and handling projects both domestically and internationally. Additionally, companies strong in digital marketing like Recruit and CyberAgent are becoming more prevalent.
The digitalization of the advertising industry is advancing rapidly with the diversification of media consumption, indicating a shift from traditional offline media to online advertisements, programmatic advertising, and marketing utilizing social networks. Digitalization has enabled detailed data analysis of target demographics, allowing for more personalized advertising. Notably, the automation of advertising using AI and the evolution of optimization technologies aimed at improving the ROI of digital advertising are garnering attention. However, as consumer awareness of privacy increases, regulations concerning data handling and cookie usage are becoming stricter, compelling companies to adopt new approaches.
While the Japanese advertising industry remains heavily dependent on the domestic market, it is also entering an era where global competitiveness is required. Compared to Western countries, the Japanese advertising industry can be somewhat conservative, traditionally valuing creative aspects. However, in recent years, cooperation with foreign companies and international clients has increased, leading to more globally minded advertising campaigns. Furthermore, the demand for foreign workers is growing in the Japanese advertising industry due to the necessity of approaching foreign markets and targeting foreign consumers. Projects requiring multilingual support and cultural understanding value individuals with diverse cultural backgrounds highly. Japanese companies are actively recruiting talent from overseas to enhance their international competitiveness.
1.2 Major Advertising Agencies and Media Companies
Japan's advertising industry is dominated by major agencies such as Dentsu and Hakuhodo, which lead the sector. These companies have long-term contracts with numerous major clients and handle many projects both domestically and internationally. Firms with strengths in internet advertising and digital marketing, such as Recruit and CyberAgent, have also increased their presence in recent years due to digitalization. In terms of media companies, traditional mass media like TV stations and newspapers still wield significant influence, but influencer marketing and collaborative advertising on platforms like YouTube and Instagram have become crucial strategies for companies targeting younger demographics.
2. Career Path Choices: Creative vs. Sales Positions
The advertising industry offers a variety of career paths, among which creative and sales roles play pivotal roles. These positions are essential in the planning, production, and operation of advertising campaigns, and the required skills and approaches vary depending on the path chosen. Below, we detail the roles of creative and sales positions, outlining the necessary skills and key points for career progression.
2.1 Creative Positions
Creative roles are responsible for designing and producing the content of advertisements, setting the direction for visuals and copy, and making a strong impression on consumers. Specific roles include Art Directors, Copywriters, and Designers.
2.1.1 Roles of Art Directors, Copywriters, and Designers
Art Director (AD): Oversees the visual concept of the entire advertising campaign. Controls the overall visual expression, including design, layout, and color selection, reflecting client desires and marketing strategies while leading the creative team.
Copywriter: Handles the creation of catchy phrases, slogans, and advertising texts. The ability to effectively communicate the appeal of a product or brand message in a limited number of words is crucial.
Designer: Works under the guidance of an Art Director to carry out specific design tasks. Shapes various visual elements, such as advertising posters, web banners, and package designs.
2.1.2 Skills Required for Creative Positions
Imagination and Originality: The most important attribute for creatives is the ability to generate new ideas that surprise and move consumers, anticipating societal trends and understanding consumer psychology.
Proficiency with Design Tools: Mastery of design and editing software like Adobe Photoshop, Illustrator, and After Effects is essential. Skills in video editing and 3D design are increasingly demanded as digital media evolves.
Communication Skills: It is vital to accurately grasp client needs and communicate effectively both within and outside the team, linking creative expression to business goals.
2.1.3 Creating a Successful Portfolio
For creatives, portfolios play a significant role in selection processes. It is important to systematically compile one's work and projects, showcasing design skills, copywriting prowess, and breadth of ideas. Including a variety of works and explaining the concepts and processes, with an international perspective, is advisable.
2.2 Sales Positions
Sales roles involve building direct relationships with clients and supporting the planning, proposition, and operation of advertising campaigns. Understanding client needs and effectively utilizing the agency's resources to propose optimal advertising strategies are key.
2.2.1 Roles and Responsibilities in Advertising Sales
Client Interaction: Sales roles involve understanding client needs and proposing advertising campaigns. The ability to comprehend the business challenges clients face and suggest ways to address these challenges through advertising is required.
Project Management: Managing the progress of advertising campaigns and coordinating with the production team and media department. Skills in maintaining project timelines and budgets, and ensuring client satisfaction are crucial.
2.2.2 Skills Required for Sales Positions
Communication Skills: Building trust with clients is vital, especially as Japanese companies value long-term relationships. Honest and effective communication is required.
Negotiation Skills: Frequent negotiations over advertising costs, production schedules, and content of deliverables are necessary. The ability to balance client wishes with company constraints is essential.
Marketing Knowledge: Since advertising sales involve client marketing strategies, a fundamental understanding of marketing principles and trends is necessary. Knowledge of digital advertising and social media is also important for sales roles.
2.2.3 Communication and Negotiation Skills in Sales Positions
In the advertising industry, sales roles act as the client's point of contact and play a crucial role in leading projects to success. Effective communication and negotiation skills are essential to maximize the use of agency resources while accurately reflecting client intentions. The ability to manage complex demands and coordinate smoothly with various departments, as well as flexibility and quick response to changing market conditions and client expectations, are necessary.
Creative and sales positions in the advertising industry complement each other and choosing between these career paths depends significantly on one's skills set and career aspirations. Both roles require continuous learning and adaptation to industry trends, which are key to success.
3. Selection Process and Tips for the Japanese Advertising Industry
Understanding the unique selection process and effectively preparing for it is crucial for starting a career in Japan's advertising industry. Although the selection process varies by company, it typically involves the following steps. Here, we outline the process and provide points and tips for each step.
3.1 Overview of the Selection Process
The selection process for students from overseas universities aspiring for a career in the advertising industry is as follows:
University life
Industry research
Entry sheet
Aptitude tests
Interviews
Internships
Final interview → Job offer
We will introduce useful tips for each step.
3.1.1 University Life (From around August of freshman year to entry)
Overview:
The advertising industry requires creative thinking. Therefore, it is recommended to participate in advertising-related club activities or competitions during university life, which helps develop creative thinking. Additionally, since communication skills are emphasized in the advertising industry, experiences in intercultural exchange are also valuable.
Tips:
Participating in advertising competitions and club activities is important for honing creative thinking. Moreover, intercultural exchanges and overseas experiences contribute to enhancing communication skills with future clients and colleagues. Engaging in these activities from an early stage will be advantageous in the industry.
3.1.2 Industry Research (From around June of sophomore year to entry)
Overview:
Understanding the trends in the advertising industry, major campaigns, and creative flows is greatly beneficial for choosing companies and discussing in interviews. Especially, focusing on the growth of digital advertising and changes in consumer behavior is crucial. Industry magazines, online forums, webinars, and more can be used to collect the latest information. Additionally, participating in company information sessions and employee visits allows for hearing firsthand accounts.
Tips:
Through industry magazines and webinars, grasping the latest trends in the advertising industry is important. Especially, understanding digital advertising and changes in consumer behavior will provide material for discussion in interviews. Additionally, tools such as Jelper Club, LinkedIn, and BizReach can be used to efficiently arrange employee visits, further deepening understanding of the industry.
3.1.3 Entry Sheet (From around May of junior year to entry deadline)
Overview:
In the entry sheet (ES), it is important to concisely and effectively appeal how one's creative thinking links with their skills and experiences. Especially for students from overseas universities, emphasizing international perspectives and cultural understanding, and clearly communicating one's strengths in the advertising industry is required. If aspiring for a creative role, highlighting production experience and original thinking is advisable, and for sales roles (general roles), in addition to communication skills and project management experience, appealing one's original thinking and problem-solving from new perspectives is effective. Moreover, as portfolios are often requested during the selection process, sufficient preparation beforehand is important. In the entry sheet, it is required to demonstrate how one's values and experiences are reflected while incorporating specific examples and ideas.
Below are actual ES questions as examples:
Dentsu 2026 Graduate General Position Internship Selection
Please list what you want to change in society or in your immediate surroundings, and explain how you would like to change it. Mention the necessary elements such as key players, business ideas, technology, and business models needed for implementation.
Why did you choose the "thing you want to change"? Reflect on your personality, values, and past experiences, and share what you feel is at the root of your thoughts.
Hakuhodo 2026 Graduate General Position Internship Selection
What is something you want to become popular in society?
Explain why you want to make it popular.
Please express up to three aspects of your long-term vision in 30 characters each: (1) something you want to achieve in life, (2) a result you want to create in society, and (3) a lifestyle you want to maintain over time.
Dentsu Idea School (Summer 2023) Entry Assignment
Write a 400-character essay on the theme "Something Only I Have Noticed."
Think of an idea to make "turtles" popular.
Come up with an idea to convey the greatness of something you are passionate about to people who are unfamiliar with it or have no interest in it.
CyberAgent 2025 Graduate Business Course Selection
Analyze the reason for the success of a popular smartphone game title and propose it on a single slide.
Propose an idea on a single slide to further improve the game discussed in the previous answer.
Please tell us your reasons for applying and your motivation for wanting this position.
CyberAgent 2025 Graduate Creator Course Selection
Tell us about your favorite game or the game you are currently playing, including the title and why you like it.
Please provide a URL where your own creative work can be viewed.
Tips:
In the entry sheet, it is important to specifically state how one can contribute to the advertising industry. For those aspiring for creative roles, appealing one's past production experiences and original thinking is effective, and for sales roles, in addition to communication skills and project management capabilities, understanding the industry and creative problem-solving skills should be highlighted. Additionally, as the submission of a portfolio may be required, organizing past works and projects and preparing beforehand is crucial.
3.1.4 Aptitude Tests (From around June of junior year to aptitude test deadline)
Overview:
In the advertising industry, taking aptitude tests such as SPI or C-GAB may be required. While many tests can be taken online, some may require attendance at a test center, so prior confirmation is necessary. Especially, many students struggle in areas like language and mathematics, so preparing in advance with reference books is advisable.
Recommended SPI preparation books:
Tips:
Even students with English proficiency may find language and mathematics tests challenging. Preparing in advance with reference books and familiarizing oneself with the question formats is important. Additionally, if taking the test at a test center, adjusting one's schedule beforehand and confirming the test location and method is recommended.
3.1.5 Interviews (From around October of junior year to June of senior year)
Overview:
During interviews, candidates' creativity, understanding of the industry, and logicality are evaluated. Additionally, teamwork and communication skills are also important evaluation points. Candidates are required to concretely explain how they can contribute to the company based on their past activities and experiences.
Below are some anticipated questions, but candidates should consider additional questions and further inquiries based on their own situations.
Self-introduction
Self-promotion
Strengths and weaknesses
How others describe you
If you were to compare yourself to an animal, what would it be?
Motivation for applying
Motivation for desiring a career in the advertising industry
Motivation for desiring a specific company (by job type)
Something in the current world you want to change
The thing you have been most passionate about in life
The most important thing in communication with others
Favorite commercial (advertisement) and why
How should advertising be in the future?
About long-term career plans
Tips:
During interviews, it is important to demonstrate one's creativity and understanding of the advertising industry. Preparing one's thoughts and ideas about the industry beforehand is advisable. Additionally, concretely conveying experiences in teamwork and communication skills can enhance one's evaluation.
Actively practicing interviews and receiving objective feedback from others can improve interview accuracy. Sincerely accepting feedback and using it for improvement can enhance the quality of responses.
3.1.6 Internships (From around June of junior year to June of senior year)
Overview:
Participating in internships in the advertising industry allows experiencing the process of planning to execution of advertising campaigns. This experience becomes a strong appeal in interviews and entry sheets, providing a significant advantage in recruitment selection.
Tips:
During internships, experiencing advertising projects firsthand allows learning about the flow of projects and the importance of teamwork.
3.1.7 Final Interview (From around October of senior year to June of senior year)
Overview:
The final interview involves a comprehensive evaluation of the candidates. Especially, understanding of the industry and passion for the company are emphasized. Compared to the first and second interviews, deeper questions and more difficult discussions occur, necessitating thorough preparation.
Tips:
In the final interview, demonstrating industry knowledge and passion for advertising is especially important. Preparing to concretely communicate one's experiences and particularly emphasizing lessons learned from internships or projects is advisable. Additionally, being able to mention overall industry trends and movements can further enhance the impression.
Since the selection schedule may change annually and some companies set unique schedules for overseas students, checking each company's new graduate recruitment page for detailed schedules and application details is necessary.
3.2 Tips for Success in the Selection Process
3.2.1 Understanding Japanese Corporate Culture
In the selection process for the Japanese advertising industry, understanding corporate culture and manners is important. For example, in Japanese companies, courtesy and teamwork are emphasized, so being mindful of these points during the selection process is crucial. Behaving courteously, such as during greetings and language usage at interviews and company information sessions, is expected. Especially, the Japanese-specific humility and attitude of gratitude are often highly valued. As for the teamwork-oriented attitude, it is important to appeal that not only individual achievements but also cooperating to achieve goals as a team are valued. In group discussions and interviews, showing an attitude that respects others' opinions while stating one's own views can make a good impression.
3.2.2 Self-analysis and Long-term Career Vision
Success in the advertising industry requires self-understanding and a clear career vision. Understanding one's strengths and weaknesses and clarifying what kind of career one wants to build long-term can make a strong impression on interviewers. As for the importance of self-analysis, through self-analysis, considering whether one is more suited for creative or sales roles, and based on that, building a career vision is advisable. Having a clear vision can give an active and sincere impression to companies.
4. Specific Advice for Creating a Portfolio
In the advertising industry, especially when aiming for creative roles, an excellent portfolio is a key factor in selection. A portfolio is not just a collection of past works but a presentation tool to maximally appeal one's skills and ideas. Here, we introduce specific advice for creating an effective portfolio.
4.1 Structuring a Portfolio According to Purpose
It is important to flexibly structure the portfolio according to the company or job type one is applying for. Since creative and sales roles require different elements, optimizing the portfolio according to each purpose is necessary.
4.1.1 Portfolio for Creative Roles
In creative roles, it is required to visually communicate one's imagination and design skills. The quality and diversity of works and presentation ingenuity are important.
Selection of Works: Having many works does not necessarily mean better. Selecting high-quality projects and various expressions, showing one's strengths and expertise areas, and demonstrating multifaceted skills like design, video, and copywriting are required.
Explanation of Concept and Process: It is crucial not only to show works but to concisely explain the concept of creation, the challenges solved, and the target audience of each work. This allows interviewers to understand your thought process and problem-solving ability.
Adding a Story: Rather than just lining up works, adding a story is effective. Explaining the flow from the start to completion of a project or what inspirations .
4.1.2 Portfolio for Sales Roles
Even in sales roles, submitting a portfolio as part of self-promotion may be required. It is necessary to appeal one's concrete project achievements, problem-solving skills, and communication capabilities.
Introduction of Project Achievements: In the portfolio for sales roles, emphasizing the role and results in past projects and campaigns is crucial. Showing concrete figures (such as sales increase rate, client increase, etc.) can emphasize your sales ability and goal achievement capability.
Building Relationships with Clients: One of the important skills in sales is building relationships with clients. Including interactions with clients and success stories, and how you built trust or responded to challenges as episodes is advisable.
Appealing Project Management and Teamwork: Teamwork is also important in sales. If you have experience coordinating with multiple departments or clients, including that in the portfolio and appealing your project management ability and leadership skills is necessary.
4.2 Design and Presentation Points
The portfolio itself demonstrates your sense. It is very important that it looks neat and is in a user-friendly format.
Visual Impact and Consistency: The portfolio should provide visual impact while having a consistent design. Rather than being excessively flashy, maintaining a simple and easy-to-view layout is advisable. Especially for creative roles, as design sense is directly evaluated, paying attention to not only the works themselves but also the overall design of the portfolio is important.
Intuitive Navigation: In the case of a digital portfolio, an interface that can be operated intuitively is required. Setting up a menu structure and links that allow quick access to desired information is advisable.
4.3 Utilizing Past Projects and Internships
A key element to include in the portfolio is the achievements from past projects or internships undertaken. Here are points for effectively utilizing these:
Emphasizing Internship Achievements: For students, long-term internship experiences are the main achievements. Not only listing the project contents but emphasizing what was learned and how one contributed is required. For example, explaining the results achieved in campaigns or promotions handled during the internship (such as increased click numbers, increased SNS followers, sales increases, etc.) with concrete data and real examples can enhance persuasiveness.
Explaining One's Role: Even in team efforts, clarifying one's role and explaining how one contributed to the overall project can appeal your responsibility and leadership.
Projects or contests participated in during university are also important elements to include in the portfolio. Especially, autonomous projects or team achievements are good opportunities to demonstrate self-management and planning abilities.
Emphasizing Extracurricular Activities: Even if it is outside of academics, if it involves creative efforts or projects related to advertising, it should actively be included in the portfolio. This can be a good means to show your passion and interests.
Award History and Evaluation: If there are awards or special evaluations received in contests, including them in the portfolio and objectively demonstrating your abilities is important.
4.4 The Importance of Feedback
The portfolio is not finished once completed but should regularly be reviewed and improved. Receiving feedback is an important step for self-growth.
Seeking Opinions from Mentors or Industry Experts: During or after portfolio creation, seeking feedback from mentors or industry experts is advisable. Their perspective can point out improvements that you may not have noticed.
Accepting Feedback: Accepting received opinions sincerely and improving the portfolio as necessary can refine it into something better.
Improving the portfolio also involves knowing what other applicants or industry trends are. Studying competitors' portfolios and analyzing what is successful can be used to enhance your own portfolio. This helps clarify your own positioning and differentiate yourself in the market.
5. Career Formation and Future Prospects in the Industry
The advertising industry is a dynamic sector that continually changes, requiring a flexible and strategic approach to career formation. With the evolution of digital technology and changes in consumer behavior, the nature of advertising is dramatically shifting.
5.1 Main Career Paths in the Advertising Industry
Depending on the job type and skill set, various career paths exist in the advertising industry. Here, we introduce career formation mainly focusing on creative and sales roles.
5.1.1 Career Path for Creative Roles
Creative roles involve shaping ideas and visually and sensorially expressing the allure of brands or products. The career path includes the following steps:
Junior Creator/Assistant: At the beginning of the career, under the guidance of senior creators, basic design and copywriting skills are learned and practiced. The main role is to handle parts of projects and gain experience.
Creative Director/Copywriter: After several years of experience, taking charge of the overall creative direction or concept design of projects becomes the role. In an advertising agency or corporate creative team, holding the final responsibility for design and copy is a position.
Art Director: One of the ultimate career goals in creative roles is becoming an Art Director. Leading a team, overseeing the overall visual image of a brand, and directing large-scale projects are involved. To attain this position, extensive experience and industry achievements are necessary.
5.1.2 Career Path for Sales Roles
Sales roles center around building relationships with clients and coordinating and proposing projects. Meeting client needs and leading projects to success is required.
Account Executive: Initially, handling client interactions and project management as an Account Executive is the role. Acquiring skills to understand client demands and progressing projects in coordination with the internal creative team is involved.
Account Manager: As experience accumulates, handling multiple clients becomes part of the role. An Account Manager builds long-term relationships with clients and makes strategic proposals to maximize the effects of advertising campaigns.
Sales Director/Account Director: Based on years of experience and achievements, taking charge of overseeing the sales department or directing is a position one can advance to. Managing the entire team and contributing to organizational growth is a role involved.
5.2 Advancement of Digitalization and New Career Opportunities
In the advertising industry, new job types and career possibilities are expanding with the progression of digital technology. In addition to traditional advertising methods, the use of data and platform evolution is changing marketing methods, and digital skills are now in demand.
5.2.1 Rise of Data-driven Marketing
Data-based advertising strategies are becoming central in the industry. Targeting ads based on user behavior data and tools for measuring advertising effects are rapidly developing. Digital marketing specialists and data analysts are sought after as professionals with specialized skills in this field.
5.2.2 Content Creators and Influencer Marketing
With the spread of SNS, individuals and companies can now directly broadcast content. Accompanying this change, influencer marketing is actively conducted in the advertising industry, and the importance of content creators and influencer managers is increasing. Roles involved in producing content for platforms like YouTube, Instagram, and TikTok for brand or product promotion are emphasized.
5.3 Career Formation Advice for Foreign Students
For foreign students building a career in the Japanese advertising industry, the following points are highlighted:
Improvement of Japanese Language Skills: In working in the Japanese advertising industry, language ability is extremely important. Learning Japanese facilitates smooth communication with clients and colleagues and expands the scope of work.
Building a Network: Building a network within the industry is crucial. Participating in events and seminars can expand connections, increasing future employment and project participation opportunities.
Keeping Up with the Latest Trends: Maintaining an attitude of continually following the latest digital technologies and marketing methods is required. Understanding the latest industry information and flexibly responding to changes can enhance competitiveness.
6. Success in the Japanese Advertising Industry for Foreign Students
The Japanese advertising industry is a dynamic market where a global perspective and Japan's unique culture and business customs coexist. For foreign students to succeed in this industry, working on several key elements is necessary.
6.1 Importance of Japanese Language Ability and Cultural Understanding
In the Japanese advertising industry, Japanese language ability is extremely important. Advertising uses language to convey emotions and messages, and both creative and sales roles require deep Japanese understanding and expression ability. Additionally, understanding Japanese business culture and consumer behavior is indispensable.
Acquisition of Business Japanese: Acquiring Japanese language skills usable in business scenes forms the foundation for gaining trust in Japanese companies.
Understanding of Unique Japanese Culture and Values: To create ads that resonate with Japanese consumers, sensitively sensing cultural nuances and social trends is important. Deepening understanding of contemporary Japanese society through daily life and media is required.
6.2 Utilizing a Global Perspective as a Strength
For foreign students, a global perspective and cultural understanding are significant strengths in differentiating oneself in the Japanese advertising industry. Especially as international clients and global market-targeted advertising campaigns are increasing, opportunities to utilize overseas experiences and multilingual skills are also growing.
Utilization of Intercultural Understanding: Being able to propose advertising strategies incorporating one's own or other countries' cultures and trends is a unique strength of foreigners. Especially when Japanese companies are expanding overseas, advice based on local cultures and consumer behaviors is valued.
Approaching Global Markets: Not only working on domestic advertising but also engaging in planning and managing international advertising campaigns can expand career possibilities. Multilingual support and international networks are significant advantages.
6.3 Networking and Self-promotion
In the Japanese advertising industry, networking and building connections are extremely important. Participating in industry events and seminars allows connecting with industry professionals and obtaining valuable information and advice. Additionally, effectively promoting oneself and enhancing presence in the industry are also keys to success.
Participation in Industry Events: Participating in advertising industry seminars and events is important for learning the latest trends and building connections with other creators and marketing experts. Such networking can lead to future career opportunities. Participating in events like "Soirée Tokyo" hosted by Jelper Club, which also includes members working in the advertising industry, is recommended for networking purposes.
Importance of Self-promotion: It is crucial to firmly convey the unique perspective and strengths of foreign university students during interviews and industry conversations. Clearly appealing how one can contribute to a company can draw the attention of recruiters.
6.4 Perspective of Long-term Career Formation
In the advertising industry, not only short-term success but also a perspective of long-term career formation is important. Various job types exist, such as creative roles, sales roles, and digital marketing experts, so progressing one's career according to one's interests and skills is required.
Continuation of Self-growth and Skill Upgradation: As the advertising industry is constantly changing, being sensitive to new trends and technologies is important. Continuously learning digital skills and data analysis knowledge and making efforts to expand one's career are required.
Flexible Choice of Career Paths: In the advertising industry, various career paths are available, such as changing from sales to creative roles or specializing in digital marketing positions. Depending on one's interests and expertise areas, flexibly building a career is possible.
7. Conclusion
The Japanese advertising industry, influential globally, plays a central role in creating domestic and international advertising campaigns. Riding the wave of digitalization and responding to changing consumer behavior patterns, the rapid introduction of new marketing methods and technologies, especially in digital media, is evident. As the domestic market matures and international competition intensifies, the advertising industry seeks individuals with international sensibilities and multicultural understanding. To build a career in the advertising industry, creative thinking and the ability to flexibly respond to the rapidly evolving market environment are required.
Moreover, to achieve success in the advertising industry, not only acquiring specialized advertising knowledge but also having an international outlook and understanding diverse cultural backgrounds are increasingly important. Jelper Club provides ideal resources for exploring these career paths, offering practical advice and information for those wanting to gain job experience in the advertising industry. Our platform features profiles of various industry companies and exclusive job postings from Jelper Club. Additionally, "Soirée Tokyo" and other face-to-face events hosted by Jelper Club are also highly effective for networking among members. Participants can gather to share the latest trends, appeals, career tips, and selection information about the advertising industry. Jelper Club plans to continue actively posting job listings in this field, providing attractive career opportunities. It is recommended to frequently check "Job Updates."
Furthermore, Jelper Club will continue to publish articles explaining various industries and job types. If you are curious about a specific industry, actively post questions or inquiries on "Feed."
(Editor: Jelper Club Editorial Team)
Sources and Notes
１.「2023年 日本の広告費」（電通）：
Comments