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Reverse Questions: Differentiating Yourself in the Final Stages of an Interview


Reverse Questions

Reverse questions in interviews refer to the period at the end of an interview where candidates have the opportunity to ask questions to the interviewer. This time serves not only to clarify doubts but also as a crucial opportunity for candidates to effectively promote themselves. In Japanese company interviews, the content of these questions often serves as an important indicator of the candidate's interest in and understanding of the company.


The Role and Importance of Reverse Questions


While many candidates view reverse questions as merely procedural, this mindset can cause them to miss significant opportunities. Through reverse questions, candidates can clearly convey their values and goals, and demonstrate their strong desire to join the company. Well-crafted questions can leave a lasting impression on the interviewer.


Leveraging the Unique Perspectives of International Students


For students educated abroad, reverse questions offer an excellent opportunity to deepen their understanding of Japanese corporate culture. Utilizing diverse values and perspectives developed in a multicultural environment can distinguish them from other candidates. Moreover, by demonstrating how they can contribute to the company through these questions, candidates can enhance their appeal as potential employees.


A Venue for Mutual Understanding and Compatibility Check


Reverse questions are crucial for both the candidate and the company to assess compatibility. By selecting appropriate questions and conveying their thoughts and values, candidates can explore their fit with the company while gaining deeper insights. Thus, positioning reverse questions not just as a time to ask questions but as a valuable opportunity to showcase oneself is key to interview success.



1. Basics of Reverse Questions: Effective Questions and Questions to Avoid


1.1 What Makes an Effective Reverse Question


Effective reverse questions engage the interviewer's interest and demonstrate the candidate's deep insights and sincere interest in the company. Questions should focus on topics deeply related to the company and position, such as the company’s future prospects, workplace culture, and required skill sets. It's important to base these questions on industry research and information from networking, presenting unique hypotheses and understanding.


Questions about the characteristics of departments or team dynamics are also effective. They communicate the candidate's interest and enthusiasm for the role while helping sketch a vision of how they can contribute as part of the company. Prior industry research and information gathering enhance the specificity and persuasiveness of the questions.


When asking reverse questions, it is essential that the intent of the question is clear to the interviewer. If the purpose of the question is vague, the interviewer may not accurately grasp the candidate's intentions or interests, potentially leading to an inadequate assessment. Thus, questions should reflect the candidate's thought process, values, and motivations, thereby making a positive impression on the interviewer.


An example of how to phrase a question might be: "When I spoke with your employee Mr. A, I learned about XX. Coming from a background of XX myself, I find such an environment appealing. In your experience, Mr. B, are there many occasions when you feel XX?"


This approach not only seeks information but also shows the interviewer that the candidate is actively trying to understand the workplace environment and company culture. An excellent reverse question can plant a positive image of the candidate in the interviewer’s mind.


1.2 Examples of Questions to Avoid


During reverse questioning, avoid questions that might discomfort the interviewer or appear as if the candidate is merely gathering information. For instance, asking about salary or detailed work hours in the first interview is inappropriate and can create a negative impression. Direct questions about sensitive topics, such as reasons for past layoffs or recent poor performance, are also indisputably inappropriate.


Additionally, questions that satisfy personal curiosity, such as direct inquiries about the interviewer's personal career path or salary, are against the etiquette of building a professional relationship. These questions deviate from the essence of the interview and can indicate a lack of manners and professionalism.


Questions about information that can easily be found on the internet should also be avoided. General questions about the company's basic information or products, which should be researched beforehand, are not suitable for an interview setting. Reverse questions should be seen as an opportunity to delve deeper into what the candidate already understands, focusing on more specific inquiries.



2. Questions That Impress Interviewers


2.1 Questions Based on the Company's Vision and Values


Questions about the company's long-term vision, based on prior industry research and information gathering, deepen understanding of the company’s future prospects. This type of question is an excellent opportunity to show how deeply the candidate understands the company. However, depending on the department or specialty of the interviewer, it may be difficult for them to provide detailed answers about the company’s overall vision or long-term strategies. When structuring questions, it’s effective to narrow the focus to themes related to the interviewer's area or to add phrases like "a general understanding would suffice" when seeking a company-wide perspective.


An example question might be:

  • "I deeply resonate with your company’s philosophy of 'contributing to society through innovation.' I heard about the importance of social contribution from your employee Mr. A during an OB visit. In your daily work, Mr. B, do you feel this philosophy materializing?"


2.2 Questions Incorporating a Global Perspective


For students with an education from abroad, emphasizing their global perspective and cross-cultural communication skills is a common selling point. To highlight this strength, asking questions that demonstrate an understanding of the company's international strategies is effective.


An example question might be:

  • "Utilizing my learning and communication experiences from a multicultural environment abroad, I wish to contribute to your company’s international strategies. I believe that managing multicultural teams requires XX; what approach do you consider important in this regard, Mr. A?"


2.3 Questions to the Interviewer Personally


Questions about the personal experiences of the interviewer are also effective. These questions show an attitude of trying to understand the interviewer’s job satisfaction and, through their responses, allow the candidate to deeply understand the company culture and values. Such questions can be topics that the interviewer enjoys discussing, potentially making the conversation more positive and impressionable.


An example question might be:

  • "Could you tell me more about a project that you found particularly rewarding while working here, Mr. A? I aspire to tackle significant projects at your company and lead them to success, so hearing about the challenges you faced and how you overcame them would be extremely helpful for me."


These questions show the interviewer that the candidate is actively trying to understand the workplace environment and company culture. Asking questions based on 'raw information' obtained through networking, such as OB visits, can convey deeper industry knowledge and enthusiasm for the company. This preparation significantly contributes to success in interviews and serves as an opportunity to effectively promote oneself.



3. Preparing for Success with Reverse Questions


3.1 Specific Methods for Company Research


To effectively pose reverse questions, thorough research about the company is essential. Utilizing websites, news releases, social media, and industry reports to understand the latest trends, growth strategies, ongoing projects, and social responsibility initiatives of the company is crucial. Networking with alumni or current employees to grasp unofficial internal information and the actual workplace atmosphere is also indispensable for beneficial reverse questioning.



3.2 Rehearsing Reverse Questions


Effective reverse questions require preparation and practice. Enlisting friends, family, or seniors to help rehearse the questions can improve the content, phrasing, and delivery, building confidence in asking them. Practicing the timing and creating a natural flow of questions during these rehearsals contributes to interview success.


These preparations are essential for smoothly and confidently handling reverse questions during an interview, leaving a strong impression on the interviewer and favorably influencing the final evaluation.



4. Conclusion


Reverse questions during an interview are not just procedural; they are a crucial opportunity to show the interviewer the candidate’s deep understanding and serious interest. Reverse questions are often used at the end of an interview to gauge a candidate's true worth and level of interest, and their performance can even turn a borderline candidate into a rejected one.


Effectively using reverse questions provides an excellent opportunity for candidates to demonstrate their specific interests and fit for the company. Through these questions, candidates can clearly convey their values and vision for their career. Additionally, preparing questions based on prior company research, such as informational interviews, allows candidates to showcase their thoughts and suitability and deepen their understanding of the company’s culture, goals, and job responsibilities.


Strategically using reverse questions to leave a strong impression at the end of an interview is a way to differentiate oneself from other candidates. To become a memorable candidate, it's advisable to prepare unique questions, add depth to the conversation with the interviewer, and demonstrate enthusiasm and understanding of the company.


(Editor: Jelper Club Editorial Team)

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